Onboarding and authenticating customers in a safe and compliant way while still maintaining a smooth user experience is a perpetual challenge for digital businesses. Most have accepted some kind of tradeoff between security and compliance and a friction-free experience. But things are changing. Consumers demand (and expect) a seamless, intuitive digital experience from all the online platforms they visit, regardless of what industry it is. They want to be able to sign up for a bank account, fintech service, sports betting site or digital payments provider easily and quickly.